IIntercity buses travel to almost everywhere in Ecuador. Many cities have a central bus terminal, known as the terminal terrestre, where it is possible to buy tickets from the various bus lines that serve the city. Long-distance buses typically cost from $1 to $2 per hour, depending on the distance and the type of service; groups may be able to negotiate discounts. Buses are frequent along major routes. Reservations or advance purchases usually aren't needed except during peak periods such as holidays. The bathroom on the bus, if any, is usually reserved for women. However, it is permissible for men to request that the bus make a stop so that they might relieve themselves. The bus rides themselves are often quite beautiful, through mountain views in the clouds. These altitude changes cause many of the same ear pressure problems which are associated with an airplane ride. .By taxi
Taxis are widely available. Taxis are generally yellow and have the taxi license number prominently displayed. Taxis in Quito have meters (fares under $1.00 are rounded up to the minimum fare of $1.00). Agree upon a price before getting in or ask the driver to use the meter (often cheaper than a negotiated rate); short trips generally don't cost more than $1 or $2, and you generally shouldn't end up paying more than $10 per hour, if that, for longer trips. Evening rates are often double. As with any country in Latin America, (or the world for that matter), don't ride an unlicensed taxi. It's a great way to get kidnapped.
Hitchhiking is possible in Ecuador. A lot of people drive pick-ups which you can easily throw your backpack into if they give you a lift. We practised it on the Panamericana from Quito to Riobamba and in the Northern Part on the coast.
On roads not frequently serviced by buses, cargo trucks may take on riders or hitchhikers, either to ride in back or in the cabin. In some cases the driver charges the going busfare, in others he may simply be taking on a rider for the company and refuse a fare.